What we've done
Telemark productions fall into three main areas:
Experiential Road Shows and Sampling
The ethos of giving customers a real and positive brand experience extends to product sampling campaigns and roadshows. Telemark uses actors and theatrical settings to provide an engaging, relevant and interactive sampling experience.
Entice and inform
Häagen-Dazs Pleasure Patrol.
To support the launch of the Häagen-Dazs new banoffee flavour Telemark developed the Pleasure Patrol sampling team. Accompanied by a “Qualified Californian Pleasure Counsellor” the exuberant and colourful team and their luxurious portable sofa enabled consumers to experience “pure pleasure in an instant” at venues up and down the country from Brighton Pride, the Big Chill and the Edinburgh Fringe Festival.
Blueberry "Eat the Blues" Tour
To increase sales of blueberries during their short January and February season Telemark orchestrated an "Eat the Blues" tour for the Chilean Fresh Fruit Association and their importers World Fresh and Berry World. Teams of actresses toured London, Birmingham and Manchester giving consumers information on the super berry, tips on detoxing and tubs of blueberries to try. 420,000 blueberries were sampled during the tour which also generated coverage on Radio 1 and 2.
The success of "Eat the Blues" has been repeated this year with over 250,000 blueberries being sampled by 26,000 consumers during a tour of eight northern cities including; Leeds, Harrogate, Sheffield and York.
Scooby-Doo Mystery Tour
Telemark created a Scooby-Doo touring stage show that travelled the country’s shopping centres whipping up excitement about the Scooby-Doo movie with Scooby-Doo merchandise giveaways, impersonators and a competition to win a real Mystery Machine van. The campaign generated over £250,000 of publicity for the film.